You’ve probably heard by now that to become a serious internet marketer, you have to have your own website.
A website is your virtual address, and you need one if you expect people to purchase anything from you. Even if your main type of promotion is e-mail marketing, you still need a website to capture e-mail addresses from your customers. Having a website that people want to visit is essential for profiting as an internet marketer.
On the other hand, having a website that does not look good, or is confusing to visitors, will not help you much.
You have to put in some effort and have some idea of what you are doing to create a good website. Here are some ideas you can use to build a website that will bring visitors and customers your way.
Find a balance between images and text. It’s fairly common for beginning internet marketers to create websites that have many images and not much written material. There is a popular notion that people surfing the internet like to look at pictures more than they like to read. This is true to some extent; people don’t want to read too much, but you shouldn’t overdo it with pictures either. Lots of images can slow down your website’s loading time. Another issue is that if you selling a product and you don’t have much written material describing it, people might be skeptical about it. The trick is to use both graphics and text in such a way that neither is over-used or under-used.
Don’t go overboard with the fonts. Using many different fonts is a temptation that many new website builders give in to. You have to keep in mind that visitors to your website will find it harder to read if you use too many fonts. Using more than a couple of different fonts will also label you as a beginner, and people will take your offers less seriously. People visiting your site should be able to easily read your fonts. Avoid fonts that are too artistic or that look like hieroglyphics. Your most important goal is to make everything you write easy for visitors to understand. Having your site readable is more important than impressing people with your creativity.
A fast loading website is the way to go – never slow loading. Everyone hates slow-loading websites, and you’ll lose potential buyers if your’s does. If they have to wait a long time they will simply move on to the next internet marketer’s offer. Avoid large image files, make sure your site is properly coded, and even lose some images if need be.
There are lots of things that you can do to make sure your site is as successful as possible. You’ll find, after everything is initially put into place, that these measure won’t eat up hardly any time at all. The other good news is that making sure your website is good is mostly done by using your common sense.
Filed under: Internet Marketing
Like this post? Subscribe to my RSS feed and get loads more!